NuvoArt: Invest in The Future

17Nov09

Proposal

For my final project I will be further exploring the world of NuvoArt with a concentration on manifesting this narrative in the real world. A brief synopsis of this narrative:  An artist desiring success enters a contract with a company (NuvoArt) that supplies artists with ‘means to be efficient’. The contract stipulates that the artist lives and works in a space specifically designed for him, and doesn’t leave.

Although I could certainly go on and describe the dealings between said artist and NuvoArt, the narrative is still being developed and more justice would be done to it through the artwork rather than a synopsis. Suffice it to say, the relationship between the artist and the company is far from copacetic.

I plan on essentially pulling as much of this narrative into the real world as possible as to make it seem that it actually happened. What seems to be most important:

• A draft of the original contract between the artist and NuvoArt, in proper contract language (I will have to consult somebody knowledgeable in the field, and perhaps invest considerable time into drafting something convincing
• NuvoArt paraphernalia—that is, paper with NuvoArt watermarks, pencils, memos, letters, emails, spreadsheets, etc.
• NuvoArt website—for those wanting to Invest in the Future
• Artwork created by the artist while in his efficiency space

I’ve already created solid work out of this vein and I’m excited to go further. Again, there’s virtually no limit to the amount of things I could create to bring this world to life. The challenge will be more with paring it down to create a cohesive and digestible experience from within the world of NuvoArt.

Filed under: Process and Evidence   |  2 Comments